When Texas Outlaw Running Company was first made, within a matter of minutes, Briston wrote down his WHY and has stuck with it ever since. 

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"My why... to go into a field I love which is running. I love running. I want a Texas brand because I also happen to love Texas and its people, I was raised in Texas and I'm a proud Texan. Runners from Texas are different runners. This will be the first Texas running company, of my knowledge, that does coaching, events, has a clothing line, and makes running content. Running is my entire life, it's my discipline, it's what I go to get away. If I can't leave a legacy behind by my performance, I'll leave it behind in this company."

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- AUG 2020